There Gives the Neighbourhood
Citizens living healthy active lives, physically, mentally, spiritually by leveraging partnerships with CASE and Canada Skateboard.
Did you know skateboarding is now legal in downtown Calgary? This bylaw change is just one of the incredible things happening! With skateboarding appearing in the Olympics for the first time in 2020 and our organization representing 40,000 skateboarders in Calgary we want to touch as many community groups as possible with shared values around community, healthy active living, and powerful self-expressed lives. This includes the cycling community (bike lines) pedestrians, public transit, skateboarders, scooters, and parents. Our idea is to build out incredible community engagement, public awareness, and tangible, measurable ROI for all stakeholders involved.
Parents often are unclear on the etiquette at skateboard parks or how to get their children into skateboarding. Etiquette for pedestrians, bikes, public transit, and skateboarders (inclusive video component to touch on all aspects, not just skateboarding) to provide general safety and information/engagement to these community groups.
Short safety awareness video: (similar to this one for WinSport seen here: https://www.youtube.com/watch?v=ouLLo4vvoWI)
The “pay it forward” component we give a skateboard, scooter, and bike away to youth, newcomers, or low income then they choose someone to give a bike, skateboard, scooter, then they choose someone to give a bike, skateboard, scooter, then they choose someone to give a bike, skateboard, scooter, etc.
Who Will it Benefit?
- Newcomers and low-income families
- Indigenous groups
- Cycling community
- City transit and safety/law enforcement key messaging
- Skateboarding community
- Social Media/Media/storytelling