There Gives the Neighbourhood

The Cause

Citizens living healthy active lives, physically, mentally, spiritually by leveraging partnerships with CASE and Canada Skateboard.

Did you know skateboarding is now legal in downtown Calgary? This bylaw change is just one of the incredible things happening! With skateboarding appearing in the Olympics for the first time in 2020 and our organization representing 40,000 skateboarders in Calgary we want to touch as many community groups as possible with shared values around community, healthy active living, and powerful self-expressed lives. This includes the cycling community (bike lines) pedestrians, public transit, skateboarders, scooters, and parents. Our idea is to build out incredible community engagement, public awareness, and tangible, measurable ROI for all stakeholders involved.

Opportunity #1 Parents often are unclear on the etiquette at skateboard parks or how to get their children into skateboarding.

Solution: Pilot programming in collaboration with Calgary Association of Skateboarding Enthusiasts (CASE), Boys & Girls Club of Calgary, and YMCA. Did you know skateboarding is the safest sport next to badminton? We will deliver pilot programming to target newcomers to Calgary low-income families, and pair them with active youth from the skateboard community.

Opportunity #2 Etiquette for pedestrians, bikes, public transit, and skateboarders (inclusive video component to touch on all aspects, not just skateboarding) to provide general safety and information/engagement to these community groups.

Solution: Safety awareness video: (similar to this one for WinSport seen here:

Opportunity #3 For the first time ever there will be national skateboarding contests across Canada - skateboarding will be in the Olympics for the first time in 2020 - CASE is working with Canada Skateboard (the Olympic authority for skateboarding) and the final two contests of the contest tour this summer will be in Calgary!

The “pay it forward” component we give a skateboard, scooter, and bike away to youth, newcomers, or low income then they choose someone to give a bike, skateboard, scooter, then they choose someone to give a bike, skateboard, scooter, then they choose someone to give a bike, skateboard, scooter, etc.

Who Will it Benefit?

- Newcomers and low-income families
- Indigenous groups
- Families
- Cycling community
- City transit and safety/law enforcement key messaging
- Skateboarding community
- Social Media/Media/storytelling